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Year: 2022

How to Tell a Good Equity Story

December 9, 2022
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| Capital Raising Tips

You need to begin the process of building your presentation by first gaining a thorough understanding of what your target investors want to see in both your investment proposal and what they expect to see in you as the CEO. Realize that most investors…

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How to Construct a Defensible Business Model

December 8, 2022
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| Capital Raising Tips

One of the first thing that investors looking at a company is whether it offer a feature, product, or business. Features don’t make a product and can be copied easily. Similarly, a product doesn’t make a business. Attractive businesses have a slew of products,…

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How To Identify a Huge Market to Attracts Money

December 6, 2022
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| Capital Raising Tips

Assuming you have enough customer validation, next, investors will want to know how many more customers you could potentially get? In other words, what is your market size? This includes an analysis of your products’ / services’ Total Available Market (TAM) and Served Available…

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How to Build a Strong Customer Validation Before Fundraising

December 3, 2022
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| Capital Raising Tips

Success of a business comes down to how well it can sell its products or services. So, your funding presentation must include information about your target markets and why customers in those markets will be interested in what you have to offer. The less…

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Is Your Track Record Good Enough to Start Raising Capital?

October 26, 2022
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| Capital Raising Tips

While the track record of the team and the firm’s advisors are very important, investors usually first focus on the Founder of the firm or the CEO. In general, investors look for CEOs who: In particular, investors look for CEOs with the following characteristic:…

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