You need to begin the process of building your presentation by first gaining a thorough understanding of what your target investors want to see in both your investment proposal and what they expect to see in you as the CEO. Realize that most investors are
One of the first thing that investors looking at a company is whether it offer a feature, product, or business. Features don’t make a product and can be copied easily. Similarly, a product doesn’t make a business. Attractive businesses have a slew of products, and
Assuming you have enough customer validation, next, investors will want to know how many more customers you could potentially get? In other words, what is your market size? This includes an analysis of your products' / services' Total Available Market (TAM) and Served Available Market
Success of a business comes down to how well it can sell its products or services. So, your funding presentation must include information about your target markets and why customers in those markets will be interested in what you have to offer. The less you
While the track record of the team and the firm’s advisors are very important, investors usually first focus on the Founder of the firm or the CEO. In general, investors look for CEOs who: Has “been there and done that”;Has specific domain experience/expertise;Is aware of
In general, the following milestone of your business usually attracts, and become more valuable in the eyes of an investor: CEO and management teams with proven track records;Strong customer validation (i.e., people are buying your product or service in good numbers);A potentially huge market for
There are two main types of money out there - smart investors’ money and dumb investors’ money. Dumb investors (e.g., friends and family) are not necessarily bad, since they have money and often with very good intentions. They tend to invest based on first impressions
It's tempting to raise as much money as you can, but there are consequences that might cause problems later on. First of all, the amount of money being raised is a good indicator of how much the entrepreneur thinks the company is worth. The thing
Despite the fact that there is plenty of money out there, investors are still risk averse and more often than not prefer to say "no". So, instead of trying to raise money on your own, should you engage a professional advisor? You probably want to
I’m frequently asked this question from our entrepreneurs, “How do I raise capital given this economy?” There’s a lot of anxiety surrounding it, but don’t worry, options are available. Even though the banks have pretty much cut back their lending, and investment bankers are sitting