Assuming you have enough customer validation, next, investors will want to know how many more customers you could potentially get? In other words, what is your market size? This includes an analysis of your products’ / services’ Total Available Market (TAM) and Served Available…
Success of a business comes down to how well it can sell its products or services. So, your funding presentation must include information about your target markets and why customers in those markets will be interested in what you have to offer. The less…
While the track record of the team and the firm’s advisors are very important, investors usually first focus on the Founder of the firm or the CEO. In general, investors look for CEOs who: In particular, investors look for CEOs with the following characteristic:…