How to Raise Capital and Execute a Successful IPO

9/25/20236 min read

Plan to raise capital via public listing route? You’re in the right place. Today you’ll get the exact roadmap from getting investor-ready, to pre-IPO fundraising, select appropriate stock exchange to post-IPO funding. Let’s go.

Step 1: Determine Which Stock Exchange to IPO

Step 2: Get Company Public-Listing Ready

Step 3: Get Business Investor-Ready

Step 4: Raise pre-IPO Funding

Step 5: Appoint Investment Banker and Initiate the IPO Process

Step 6: Maximizing investor interest and maintaining momentum post-IPO

Step 1: Determine Which Stock Exchange to IPO

Generally Malaysia for Local Fund, Singapore for Asia Fund and USA for Global Fund.

Selecting a suitable capital market for your company's IPO is a critical decision that can impact your business's future success. Here's a step-by-step guide to help you determine which country is best suited for your company's IPO:

Evaluate Your Business Goals and Needs:

Consider your company's growth objectives, market presence, and expansion plans. Determine whether you want to focus on a local or global investor base.

Assess Regulatory Frameworks:

Research the regulatory environment for IPOs in different countries. Each country has its own set of rules and regulations governing public offerings. Pay attention to listing requirements, disclosure obligations, and compliance standards.

Market Size and Investor Base:

Analyze the size and depth of the capital markets in potential countries. Consider the availability of institutional investors, retail investors, and strategic investors who align with your company's goals.

Listing Requirements:

Review the listing requirements of stock exchanges in various countries. These requirements may include minimum revenue, profitability, market capitalization, and corporate governance standards. Choose a market where your company can meet these criteria.

Market Reputation and Credibility:

Assess the reputation and credibility of stock exchanges in different countries. A well-respected exchange can enhance your company's image and attract more investors.

Costs and Fees:

Evaluate the costs associated with listing on different exchanges, including listing fees, ongoing compliance costs, and fees for underwriting services if applicable. Compare these costs to your budget.

Legal and Tax Considerations:

Understand the legal and tax implications of listing in each country. Consult with legal and financial experts to assess the impact on your company's finances and operations.

Access to Capital:

Consider the ease of accessing capital after the IPO. Some markets may offer better liquidity and access to additional funding rounds.

Market Research and Investor Interest:

Conduct market research to gauge investor interest and demand for your company's stock in potential countries. Understand the appetite for your industry within each market.

International Expansion Plans:

If you have plans for international expansion, choose a country that aligns with your global strategy and provides a gateway to other markets.

Currency Considerations:

Analyze the currency stability and exchange rate risks in the countries you're considering. Fluctuations in currency values can impact your financial performance.


Timing is critical in the IPO process. Consider the current economic conditions and market sentiment in each country to determine the best timing for your IPO.

Consult with Experts:

Seek advice from legal, financial, and accounting professionals with expertise in international IPOs. They can provide insights into the specific requirements and nuances of each country's market.

Step 2: Get Company Public-Listing Ready

An initial public offering (IPO) involves a complex web of legal and regulatory requirements that must be followed to ensure a successful outcome. Companies planning to go public must be prepared to navigate the rigorous scrutiny of regulatory bodies such as the Securities and Exchange Commission (SEC) and adhere to strict listing requirements set by stock exchanges.

To meet these requirements, companies must assemble a team of experienced professionals including investment bankers, attorneys, accountants, and underwriters.

These experts will help guide the company through the IPO process while ensuring compliance with securities laws and regulations. Additionally, companies must prepare detailed financial statements, prospectuses, and other documentation for review by regulators.

The IPO team will also help determine the appropriate valuation for the company and create a comprehensive plan for offering shares.

Step 3: Get Business Investor-Ready

Creating a solid business plan and pitch is the first step towards raising capital and growing your company. The business plan should clearly outline your company's goals, target market, competition, financial projections, and strategies for growth. It should also showcase your unique value proposition and the potential for scalability. Your pitch deck should be concise, visually appealing, and highlight the most important aspects of your business plan.

It should clearly communicate why investors should invest in your company and how they will benefit from it. Be sure to tailor your pitch to the specific needs of each investor or group you present to. A well-crafted business plan and pitch deck will help you stand out from other startups seeking funding and increase your chances of success in raising capital.

Building a strong network of investors and mentors is essential for any startup looking to raise capital and grow quickly. Start by identifying potential investors and mentors who have experience in your industry or field. Attend networking events, conferences, and pitch competitions to meet these individuals in person. When approaching potential investors, be sure to have a well-prepared pitch deck that clearly outlines your business plan, financial projections, and growth strategy.

Step 4: Raise pre-IPO Funding

Pre-IPO fundraising refers to the capital raised by a company before it goes public. This type of fundraising is crucial for a growing company as it helps them to finance their operations, expand their business and build a strong foundation before they enter the public markets. Pre-IPO fundraising can take various forms such as venture capital, private equity, and angel investments.

Building a strong business plan and pitch is critical to attracting investors for a successful pre-IPO fundraising. Your business plan should clearly define your company's vision, market opportunity, competitive landscape, and growth strategy. It should also include financial projections that demonstrate the potential for growth and profitability. Your pitch to investors should be clear, concise, and compelling. Start with a strong opening that grabs their attention and outlines your unique value proposition.

Use data and metrics to back up your claims, and highlight any successful partnerships or customer testimonials. It's important to tailor your pitch to the specific needs of each investor or group of investors you meet with. Be prepared to answer tough questions about your business model, market size, competition, and financials.

Step 5: Appoint Investment Banker and Initiate the IPO Process

Here are the key steps to navigate the process effectively:

Selecting the Right Investment Bank:

Start by researching and identifying reputable investment banks with expertise in your industry and region. Consider their track record in managing IPOs and their network of potential investors.

Initial Discussions:

Reach out to the investment banks you've shortlisted and schedule initial meetings. Discuss your business goals, financials, and why you're considering an IPO.

Due Diligence:

Investment banks will conduct due diligence to assess your company's readiness for an IPO. This may involve reviewing financial statements, business operations, and legal compliance.


Work with the investment bank to determine the valuation of your company. This will influence the IPO pricing and the amount of capital you aim to raise.

IPO Roadmap:

Develop a detailed IPO roadmap, including timelines, key milestones, and responsibilities for both your company and the investment bank.

Marketing and Roadshow:

Collaborate with the investment bank to create a compelling investor presentation and prospectus. Plan a roadshow to showcase your company to potential investors. This includes meetings, presentations, and conferences.

Regulatory Compliance:

Ensure your IPO complies with all regulatory requirements, including approvals from the relevant authorities.

Pricing and Allotment:

Determine the IPO price and allocation strategy in consultation with the investment bank. Decide how shares will be allotted to institutional and retail investors.


Work with the investment bank to get your company listed on the stock exchange. This involves completing all necessary paperwork and meeting listing requirements.

Post-IPO Support:

After the IPO, maintain a good relationship with the investment bank, as they can provide ongoing support in terms of market analysis, investor relations, and potential secondary offerings.

Continuous Disclosure:

Comply with the ongoing disclosure and reporting requirements of the stock exchange to keep investors informed about your company's performance.

Adapt to Market Conditions:

Be prepared to adjust your IPO plans based on market conditions, investor feedback, and any unexpected challenges that may arise.

Step 6: Maximizing investor interest and maintaining momentum post-IPO

Maximizing investor interest and maintaining momentum post-IPO are crucial for any company looking to raise capital successfully. The key is to keep investors engaged by communicating regularly with them, providing updates on the company's progress, and addressing any concerns they may have. It's also essential to focus on building a strong reputation in the market by delivering on promises made during the IPO process and maintaining transparency in all business dealings.

One way to maintain momentum is by continuing to innovate and invest in research and development, which can help attract new investors and keep existing ones interested. Additionally, keeping a close eye on market trends and staying ahead of competitors can help ensure long-term success for the company post-IPO.

I hope you enjoy reading this blog post. If you want me to help you with your business funding, valuation or IPO, just book a call..